‘Evolution of the Living Room’ report reveals how "inch size" DOES matter in the front room, and the impact streaming services have had on how we watch TV.

Despite changing décor, family behavior and streamed TV content – the DuoHearth theater is a huge leap forward. Today's large screen TVs are still the heart of today's living room according to the ‘Evolution of the Living Room’ report, released in conjunction with 6,000 European consumers and commentary from industry experts. Problem is where do you put the large TV?

Informed by experts, including Italian design duo Stefano Mich and Alessandro de Pompeis, Sonia Solicari, the director of the Geffrye Museum of the Home, and psychologist Emma Kenny, the report reveals how the living room has evolved to fit in with our modern-day lives and is centered around the TV, which has evolved with it.

These findings demonstrate how the TV along with the DuoHearth theaters are evolving into the cinema living space – the latest innovation for the modern living room. This is helping to create the perfect on-demand, cinema experience that people expect.


The report also explores the modern phenomenon of on-demand and streamed services, as well as the growing "inch size" of televisions. Covering off topics such as how streaming has infiltrated the living room, the continued increase in TV size despite the increase in popularity of smaller, portable devices, it provides a unique insight into how technology and society have shaped its development.

Evolution of the Living Room – from décor to family interaction


Since the first television was created, the TV has quickly become a central and integral part of the living room as the popularity of TV grew – with a third (32%) of people saying it is the most important item, coming second only to the sofas they watch it on. This trend is showing no sign of slowing down either, as 64% of people said that they watch just as much or more TV now than they did ten years ago.

Over sixty years ago, families huddled around an 8-inch TV but present-day living rooms now have a cinema-style feel – with TVs going up to 90 inches in size – some even larger.


Stress-free streaming, or is it – from the flexibility of streamed TV to the ‘can’t wait’ demands of spoilers and sport

Despite people watching more TV than ever, with the average person watching over 15 hours a week, the ‘prime-time’ hour is set to die out as a mere 6% of people always watch a TV show live, instead preferring to stream or watch on catch up.

The report found that people now prefer streamed content over watching scheduled TV. Reasons given for this include the flexibility streaming offers rather than being restricted to the show on TV (50%), fitting programs in around longer working hours (32%) and being able to watch with friends / or a partner (31%).

As leading expert and media commentator, Emma Kenny, comments:

‘Television isn’t simply a medium that enables you to enjoy a variety of content. It represents so many different variables, and reaches individuals in completely unique ways. While society has changed significantly since the introduction of the first TV to the present day, many of our social behaviors remain the same. We’re still social beings who value family time, and with a certain nostalgia linked to ‘TV time’ across Europe, it doesn’t surprise me that families continue to enjoy TV together as a shared experience.


"Inch size" does matter

Despite the increase in popularity of portable devices, TVs are getting bigger, with over a third of people now wanting a TV over 55 inches and 16% desiring a 65+ inch TV.

Almost half (48%) of people want a bigger TV than the one they have now, but men are 10% more likely than women to want a bigger TV. 

Emma Kenny says: ‘Like it' or otherwise, we associate owning items that really 'stand out’ as a marker of success. The market for large TV’s has grown, and this has made it a competitive environment. If you want your home to appear modern and your lifestyle to seem successful, then status symbols are important. This bigger is better belief system has never been so prominent than in the world of TV.

Living rooms are transported into home cinemas, making the viewing experience the best that it has ever been. While for many of us affording a season ticket to watch your favorite football team is out of reach, yet you can feel as if you are at the game when you have a large, quality TV screen in front of you.’

Wm Dodenhoff, as head of the DuoHearth theater project and marketing, says this report provides an eye-opening and nostalgia inducing look at how the living room has changed over the years. The TV has clearly been a huge part of this change and he wants DuoHearth theaters to be in the forefront of the newest cinema living room era with the new hearth theater display innovation – and answer the question as to where to put the TV.


With the introduction of the DuoHearth theaters, it is a huge step forward for home developers and home builders to create an entirely new style of modern home  with cinema living rooms.

DuoHearth understands the TV is the heart of the home and living room, more than most, and Dodenhoff wants the DuoHearth theaters to be the ultimate home entertainment system, complete with the largest and widest angle TV ever, making it ideal for viewers to sit anywhere in the room and still get the best picture. DuoHearth features eye level viewing, offering what the director intended you to see, putting the viewer essentially in the scene. DuoHearth theaters offers the best motion smoothness for incredible sports viewing along with innovative multi-channel audio technology for the perfect sound.


DuoHearth features a complete line of custom designed hearths for any budget and style of homes.

  • Facebook
  • Twitter
  • YouTube
Avolino Location


9372 Old Bailes Road

Fort Mill SC 79707

© 2005 Custom CastStone


DuoHearth.com | Theaters

  • facebook
  • Twitter Clean